Hamilton Central Business Area Activation Master Plan

  • Hamilton, Victoria
  • Southern Grampians Shire Council
  • 2018 - 2019
  • >$100k

Southern Grampians Shire Council engaged a team led Jensen PLUS to design improvements to Hamilton’s most important streets and public spaces. The focus for the new designs is Melville Oval, Lonsdale Street and Gray Street, as well as other connecting streets and laneways. The designs explore options to improve walking and cycling, introduce more public art and signage, better public spaces and parking, and improve trees and landscaping.

Innovative engagement informed the Master Plan including a three-day Co-Design workshop held at The Hub shopping centre, with a pavement mural installation occurring at nearby McGuigan Lane at the same time. Over 318 people attended the Design Studio over the three days.

To better communicate the concepts the team has also prepared 3D visualisations with virtual reality and web application, to be used at community consultations in early 2020. Design Guidelines on all the necessary elements to implement a successful public realm master plan are included, including materials, planting, lighting, wayfinding, smart infrastructure and street furniture.