Liveable and affordable housing for Campbelltown – Strategy Finalised

Campbelltown City Council has finalised its Local Housing Strategy, setting out a new direction for how housing will evolve across the city in response to growth, affordability pressures and changing community needs.

The Strategy also responds directly to the Greater Adelaide Regional Plan, which identifies the need for significant housing growth across the region and requires councils to plan for increased supply over the coming decades.

Campbelltown, in Adelaide’s north-east, continues to attract new residents due to its location, lifestyle and access to open space - but this growth is also placing pressure on housing supply, affordability and neighbourhood amenity. The Strategy responds to these challenges by balancing the need for more housing with the importance of maintaining the character and liveability of local suburbs.

Importantly, the Strategy is grounded in detailed research and engagement, identifying how people live today and how housing needs are changing - including smaller households, an ageing population, and demand for more diverse and affordable housing options.

Community consultation on the Draft Strategy attracted 200 survey responses, highlighting the importance of carefully managing future housing growth to protect neighbourhood liveability and character. This feedback helped strengthen the Strategy's focus on quality development, green spaces and neighbourhood amenity, alongside the need for more diverse and affordable housing options.

An innovative part of the project was the use of video interviews to bring local residents' voices and experiences into the housing conversation. By sharing personal stories about housing needs, aspirations and neighbourhood life, the videos helped make complex housing challenges more relatable and informed the development of a Strategy grounded in local experiences.  Watch the interviews here and here.

Four key goals underpin the final Strategy, responding to the policy gaps and community priorities identified through our team's research and engagement:

• Liveable and Climate-Ready Housing
• Improved Housing Affordability
• Housing for All Ages and Abilities
• The Right Housing, in the Right Places

The Strategy includes initiatives designed to improve outcomes on the ground. This includes proposing that smaller one or two-bedroom homes be included in certain developments, and targeting apartments in some locations, instead of more townhouses and lower-scale infill elsewhere.

It also proposes a Neighbourhood Improvement Programme, which would deliver targeted upgrades in areas experiencing infill development. This could include improvements to footpaths, street trees, parking, local parks and stormwater infrastructure, helping to maintain liveability as neighbourhoods evolve.

The final Strategy provides Council with a practical framework to guide future housing decisions, balancing the need for more housing with the quality, character and liveability of Campbelltown's neighbourhoods. The next stage will involve translating these directions into local planning initiatives and implementation actions.

Read more about the Campbelltown Local Housing Strategy and the consultation process.

Jensen PLUS led the project in collaboration with David Snoswell Property Advisory and BRM, working closely with Councillors and staff to translate research and community insight into the Local Housing Strategy.