Safe. Walkable. Local.
Jensen PLUS has been working with the City of Mitcham to prepare the Winston Avenue Urban Design Framework.
This Framework has set an exciting high-level vision to shape how Winston Avenue can evolve. Developed in partnership with local businesses and the community, the Framework aims to establish a street that is safe, walkable and supports community liveability. Seven design principles were identified to guide investments into public realm, transport infrastructure and placemaking initiatives over time.
Winston Avenue is a long (almost 3km) suburban street that accommodates local shopping nodes while also functioning as a busy local transport route. By undertaking a ‘Movement and Place’ assessment together with a ‘PlaceCheck’ analysis, we developed the ‘Move / Slow’ Concept. This idea identifies some parts of Winston Avenue as places to slow down, spend time, and engage with the street environment (‘Slow’), while other sections are designed to support efficient movement (‘Move’).
“As someone who grew up in the area, the street feels much the same as it always has, with the most noticeable change being the increase in traffic. But it still remains a local street, and we see that a number of small, targeted interventions are what is needed to get the balance right.” Says Senior Urban Designer Pat Iwanyshyn.
Winston Avenue is the only ‘’shopping’’ street in the City of Mitcham under Council's care and control, providing a unique opportunity to deliver improvements that benefit the local community.
This approach was carried through the Urban Design Framework by identifying the right improvements in the right locations, including safer pedestrian crossings (Richmond Avenue and Narinna Avenue), reduced traffic speeds, shopfront upgrades, side street treatments, resolution of parking areas, upgrades to Skitch Reserve and improved wayfinding.
Current view of the corner of Winston Avenue and Narinna Avenue. Inactive, underutilised corner with a lack of priority for pedestrians.
What the corner of Winston Avenue and Narinna Avenue could look like over time. With a history of accidents at this blackspot location, there is a need for a pedestrian crossing and measures to slow traffic through public art and local shop activation.
Current view of the corner of Winston Avenue and Richmond Avenue. Minimal shade areas, public seating and crossing points.
What the corner of Winston Avenue and Richmond Avenue could look like over time. As a busy local shopping area there are improvements to make safer and a more pleasant place to sit and stay along the street.
The project has placed a strong emphasis on community engagement, with consultation activities including a March drop-in session and face-to-face discussions with local businesses during the engagement period in June 2026.
You can view the draft Urban Design Framework and have your say at: https://yoursay.mitchamcouncil.sa.gov.au/future-winston-avenue/
Drop In Sessions (March 2026)
